B2B identity solution • Shipped 2026

Enterprise identity verification solution

Teranode Identity — enterprise identity verification dashboard

Role: Product Designer — Product Strategy & Discovery
Skills: Product Design
Product Discovery
Usability Research
Prototyping
Timeline: Jan 2024 – Aug 2026

TL;DR

Together with the team, we set out to rethink how people prove their identity online:

Why should the users have to repeatedly provide the same personal information — and share more than is necessary?

We built an enterprise digital identity platform that gives people more control over what they share, while enabling companies to verify only the information they actually need.

I helped shape the web portal experiences throughout the product journey — from defining and validating the MVP to evolving the product into an integration platform as we learned more about what organisations needed to operate at scale.

6 months: MVP → first release
2+ years: Continuous feature expansion
3 products: Web portals + Mobile app

Key user flow across the Issuer and Verifier experience — A look at some of the key flows of Identity products we built.

Overview

I led product design and contributed to product discovery and strategy for Teranode Identity’s Issuer and Verifier portals. Working closely with PMs, engineers, commercial teams, and designers, I helped take the product from an early MVP to a solution ready for its first client pilots.

The product evolved significantly as we learned more about our users and the organisations we were building for. I was involved throughout that process — from defining the initial MVP and validating our assumptions, to prioritising features, shaping the roadmap, and responding to what we learned from customers and usability testing.

Along the way, I:

Helped prioritise features & contribute to roadmap planning
Validated our assumptions through usability testing
Worked through product trade-offs with PMs, stakeholders and engineers
Established a scalable design system to support product expansion
Iterated the product from the MVP to the first client pilot version

Problem space

Repeated identity checks

Today, organisations repeatedly verify and store the same identity information, creating slower onboarding, higher operational costs, compliance challenges, and increased security risks.

Users repeatedly share the same personal information across different services, while organisations take on the responsibility of storing and protecting sensitive data.

Users repeatedly sharing and verifying identity information across different services — Users repeatedly share and verify the same identity information across different services.

Solution

Scaling the product through integrations

We built Teranode Identity — a platform that enables companies to issue and verify trusted digital credentials.

Through conversations with potential clients, we identified that portal workflows alone would not support organisations operating identity at scale. We evolved the product from standalone web portals into an integration platform by introducing API capabilities.

I helped shape the experience for managing integrations, including API configuration, webhook workflows, and API usage visibility, enabling organisations to embed identity services into their existing systems.

Identity dashboard — central workspace to monitor issuance activity — The dashboard provided organisations with a central workspace to monitor issuance activity, view team member actions, and access key flows.

Create-a-webhook modal for configuring automated event-based notifications — Enabled organisations to connect identity flows with existing systems by configuring automated event-based notifications.

Webhooks overview with visibility and control over automated workflows — Provided organisations with visibility and control over automated identity workflows, improving reliability of system integrations.

API usage analytics showing integration activity and performance — API analytics gave companies visibility into integration activity, helping them monitor usage, troubleshoot issues, and operate services reliably.

Usability testing

As we prepared for client pilots, we tested the usability of new integration-related flows.

I recruited participants across relevant roles, including backend developers, QA specialists, and product teams. I created test scenarios, facilitated remote sessions, analysed findings, and presented recommendations to the product team.

Testing revealed usability issues around system feedback, navigation, and terminology. I translated insights into actionable improvements, helping reduce integration friction and increase confidence for organisations adopting the platform.

Usability testing findings from sessions with developers, QA specialists, and product teams

Reflection & Impact

Discovery shapes the product.

Customer conversations and usability testing helped us challenge assumptions, prioritise what mattered, and evolve the product as we learned more about real-world needs.

Design can influence product direction.

By working closely with PMs, engineering, and commercial teams, I helped turn those insights into product decisions — from shaping the MVP to expanding the product beyond standalone portals into integrations.

Slack message celebrating a production release milestone and thanking the team

Interested in working together?

I’m always open to new projects, collaborations, and conversations.

hello@sasatatarevic.com