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I led product design direction from 0 to 1 for the nChain Issuer Portal, the nChain Verifier Portal, and the Public Verifier Portal—web apps dedicated to the issuance and verification of credentials.
I was responsible for shaping the entire user experience and all app interfaces for Identity portals. My role included overseeing the end-to-end process, producing UI designs, documenting solutions, working closely with cross-functional teams to ensure that the design aligns with the company's goals and objectives. Additionally, I collaborated with the design team working on the nChain Wallet mobile app to maintain a consistent experience across all connected products.
My most notable contribution was designing an issuer admin portal with numerous features, accommodating multiple features into the app over time, and significantly impacting how admins issue and manage credentials.
nChain Identity is a verifiable digital credential solution that streamlines the issuance, management, and verification of credentials.
This self-sovereign identity solution allows users to certify academic achievements (e.g., university degree credentials), identity documents (e.g., passport, driver’s license), work experience records, professional licenses, and KYC checks. Self-sovereign identity empowers individuals to control their digital identity independently of specific service providers.
The web portals, along with the Wallet iOS and Android app, were successfully launched and showcased to a wider audience at the London Blockchain Conference in May 2024.
How can we simplify the credential issuance and verification process to ensure it is straightforward, efficient, and clear for users?
How can we provide comprehensive monitoring of credential activity to enhance transparency and accountability?
How do we ensure organizations understand and accurately complete their profile setup to facilitate onboarding
To delve deeper into the project delivery process at nChain, let us take a closer look at the Issuer Portal project as an example. The final solution consisted of:
To simplify the issuance process, we implemented a 4-step issuance process. The initial implementation had two part flow - the first one consisted of 4 steps and the second one of 2 more which was perceived by users to be more complicated as it in fact was.
For this streamlined process, we opted for a full-screen modal that focuses user attention, guided by a stepper and bottom bar for easy navigation through a linear workflow.
To enhance efficiency and reduce repetitive tasks, we introduced bulk actions into the Issuer portal, including the ability to make it faster and easier for admins to manage credentials on a large scale.
As users needed to create an organisation profile before issuing their first credentials, I proposed including this step into the issuance flow for first-time users. It simplified the process, guiding users logically from profile creation to credential issuance without interruptions.
We restructured the credential sharing process to address two key scenarios: in-person credential claims and sharing credentials via email. The final solution introduced a dual-layout screen, allowing admins to choose their preferred sharing method with ease.
Throughout the project, we faced several changes in product direction and shifting requirements. These challenges required me to develop alternative solutions to maintain a high-quality user experience while adapting to new constraints.
Our team was simultaneously working on five different products, which demanded strong prioritization skills. We had to carefully manage our tasks and create clear roadmaps for each project.
Given the tight deadlines, we often had to adjust the scope of product features and plan for future versions. I participated in product roadmap planning, providing suggestions for new features and improvements to ensure alignment with our goals.
