Product discovery & product management
For products where accuracy and confidence matter, I make complex, high-stakes user flows feel simple, reducing user errors, support load, and friction at scale.
Helping companies move products forward—from figuring out what to build to designing, validating, and shipping it. Bringing product management and product design together to make better decisions, reduce rework, and turn ideas into impact.
Services
For products where accuracy and confidence matter, I make complex, high-stakes user flows feel simple, reducing user errors, support load, and friction at scale.
Before you commit budget and engineering, I validate the direction with research and prototypes, aligning stakeholders and cutting the risk of costly rebuilds later.
Real user behaviour, product analytics, and feedback reveal what’s working, where users struggle, and where the biggest opportunities lie — turning insights into focused improvements.
Projects
Owned the product design for web platforms for credential issuance and verification, prioritizing high-frequency user tasks to cut friction where it mattered most. Worked on the integration flow and shipped the Issuer platform in 6 months with the team, and have driven the product’s feature expansion for over 2 years since.
Read the case studyShe excels in applying design thinking principles, ensuring each platform strategically aligned with business and users goals. Her strengths lie in her commitment to continuous learning, and constant iteration.
Led a complete redesign of the end-user wallet for a privacy-first Web3 identity solution that lets users verify their identity without handing over more data than they need to. Designed the core flows, prototyped interactions to validate usability early, and worked closely with engineers to fit the UX to the constraints of identity infrastructure.
She contributed to product strategy and roadmap feature scoping. She was not shy to participate in trade-off discussions with stakeholders and made a significant business impact across Identity products.
I contributed to the product design of the web app for ComplexCon, a large-scale culture convention spanning streetwear, sneakers, music, and art. Working closely with a team of designers and engineers, I helped keep the experience consistent across web and mobile, supporting an event experience for 30,000+ attendees.
Identified, designed, and shipped new features and feature improvements for workspace learning platform Sideways. Helped set the product direction: defining features, and guiding the client toward decisions that balanced what learners needed with what the business required. Established product analytics to track user behavior, facilitating data-driven redesigns. Worked directly with the founder to align deliverables, and facilitated workshops.
I help brands sharpen their web presence with sites and landing pages built to convert: Led a conversion-focused website redesign for BAMChocolate, including new revenue features (BAMBox, product configurator). Delivered a full website redesign and new visual identity for Artros Medical Center. Designed a lead-gen landing page for a patient management solution.
About
I help companies turn product strategy into faster delivery, less rework, and better business outcomes. I work across the full arc — discovery, design, and growth — so decisions hold up from the first prototype to the shipped product.
I’ve worked on B2B and B2C products, shaping solutions in workspace learning, AI, healthcare, hospitality, identity solutions, real estate.
I partner closely with founders, PMs, and engineers — and increasingly bring AI workflows into the process to move faster without cutting corners.