Product Discovery & Product Management
I help teams turn ambiguity into clear product direction — identifying the right problems, making informed trade-offs, and aligning teams around what to build and why.
Growth-driven
product+build partner
Helping companies move products forward—from figuring out what to build to designing, validating, and shipping it.
Services
Building & designing for scalability and growth
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Growth-focused Product Design
I turn product direction into experiences people can understand, use, and trust — validating ideas early and creating the foundations for products that can scale.
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Iteration & Growth
I use real user behaviour, product analytics, and feedback to uncover what’s working, where users struggle, and which improvements can create the biggest impact.
Projects
Product work, from 0 → 1 and beyond
Enterprise identity verification solution
Owned the product design for web platforms for credential issuance and verification, prioritizing high-frequency user tasks to cut friction where it mattered most. Worked on the developer experience, built and evolved a design system, and drove the product’s feature expansion.
Read the case study
Wallet app redesign for users to have control over their identity
Led a complete redesign of the end-user wallet for a privacy-first Web3 identity solution that lets users verify their identity without handing over more data than they need to. Designed the core flows, prototyped interactions to validate usability early, and worked closely with engineers to fit the UX to the constraints of identity infrastructure.
B2C Insurance App — From Discovery to Product
Owned the product design of a B2C insurance mobile app for managing policies, submitting claims, and accessing key insurance services for one of Southeast Europe’s largest insurance groups. Facilitated discovery workshops with client stakeholders to define requirements, align priorities, and shape the product scope.
Workspace training platform built with compliance in mind
Identified, designed, and shipped new features and feature improvements for workspace learning platform Sideways. Helped set the product direction: defining features, and guiding the client toward decisions that balanced what learners needed with what the business required. Established product analytics to track user behavior, facilitating data-driven redesigns. Worked directly with the founder to align deliverables, and facilitated workshops.
ComplexCon — web and mobile app for a 30k+-attendee event
I contributed to the product design of the web app for ComplexCon, a large-scale culture convention spanning streetwear, music, and art. Working closely with a team of designers and engineers, I helped keep the experience consistent across web and mobile, supporting an event experience for 30,000+ attendees.
Helping brands grow and increase conversions
I help brands sharpen their web presence with sites and landing pages built to convert: Led the 0→1 design of an AI Real Estate Advisor for a real estate technology company. Redesigned Olympic.si for the Olympic Committee of Slovenia. Redesigned websites for established industrial brands RAR-eko and Akrobat. Designed the product configurator for BAMChocolate, and delivered a lead-generation landing page and website redesign for a medical center.
Testimonials
Kind words from people I’ve worked with
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She approaches design from a product perspective — always striving to understand the bigger picture, challenging assumptions when needed, and creating solutions that make sense for both users and the business, not just interfaces that look good. She has a great ability to simplify complex workflows into intuitive, well-thought-out user experiences.
Urban Bratina Senior Project Manager -
She’s incredibly work-driven, with a strong eye for detail and excellent communication skills. Despite the challenges we faced on the project, she handled everything very professionally. She will leave a mark on your team. 💎
Maša Cimerman UI & UX Designer -
She’s responsible for making our learning platform look amazing — the design and flow intuitive — and for guiding us on design best practices. Our customers all love the look and feel of our platform; a BIG part of this is down to her. Couldn’t recommend more highly.
John Mason Founder -
She excels in applying design thinking principles, ensuring each platform is intuitive and strategically aligned with users’ goals. She communicates excellently with engineers, is patient with management, adaptable with timelines, and consistently delivers thoughtful, user-centric designs.
Maria Eugenia Lopez Product Owner -
Her ability to propose innovative solutions — rooted in thorough research, a keen business perspective, and sharp judgment — is inspiring. She’s a great communicator, always reliable.
Tina Krnjič Product Designer -
She has a remarkable ability to craft interfaces that are not only visually appealing but also intuitive and user-friendly. One of her greatest strengths is reliability — she consistently meets deadlines, often going above and beyond to ensure the final product exceeds expectations.
Alja Rošker QA Engineer
Some team & life moments
About
Product designer who ships
I help companies turn product strategy into faster delivery, less rework, and better business outcomes. I work across the full arc — discovery, product design, and growth — so decisions hold up from the first prototype to the shipped product.
I’ve worked on B2B and B2C products, shaping solutions in workspace learning, AI, healthcare, hospitality, identity solutions, real estate.
I partner closely with founders, PMs, and engineers — and increasingly bring AI workflows into the process to move faster without cutting corners.
- 25+
- Products designed & shipped
- Millions
- Users reached through products I’ve helped shape
- 7+ years
- In product design & strategy